Reason No. 4,233 why social media and athletes and the London 2012 Games are a fun combo. Ice baths. Way back four years ago when Twitter was but a social media infant, Olympic fans only had access to athletes behind the scenes from media outlets. But today, we get this. Athletes posting photos of themselves inside the Olympic village inside of large vats of ice. Enlightening, perhaps? Novel, very.
Source & Image : New York Times
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