Tia Sharp, 12, left the house in New Addington to head for the Whitgift shopping centre in Croydon on Friday afternoon.
She had about £10 but was not wearing a coat and was not carrying her phone or travel card.
Police, who say her disappearance is out of character, have also searched woodland near her home.
No CCTV footage has been found to show she reached central Croydon.
Tia was last seen wearing a yellow bandeau top, light grey leopard print leggings and black and pink Nike high top trainers.
She is known to frequent the Croydon, Mitcham and Wimbledon areas of south London.
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Gavin Barwell, MP for Croydon Central, said he was urging local people to look out for Tia.
He said: "The police are looking for her and the community are trying to help find her.
"I'm the father of young children myself so I want to help. I'd urge anyone with information to get in touch with the police."
Appeals for information have also been flooding on to Twitter. Celebrities such as former So Solid Crew member Lisa Maffia have re-posted appeals for information.
Jasmine Hart tweeted on Saturday: "Hey guys I really need your help! My 12-year-old niece called Tia Sharp has been missing for over 24 hours."
She updated her page with new pictures on Sunday and added: "It's been over 50 hours now."
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